CGP positions Al Burouj with new branding campaign

Capital Group Properties has launched a new OOH campaign that focuses on the branding of their flagship mega project Al Burouj.

Under the slogan “Construction Speaks Louder”, the new campaign is strong and decisive with messages that tell the major numbers of the project, such as the size of the project, the number of home units, and the investment.

Launched during the first week of March, the campaign uses large and x-large uni-poles, gates, double-decker poles, and mega signs in various locations across Greater Cairo.