Riyadh Season, the highly anticipated annual entertainment and cultural festival held in Riyadh, Saudi Arabia, has become renowned for its grandeur and captivating events. With its last edition featuring prominent personalities such as football star Mo Salah and music producer DJ Khaled gracing billboards across the city, Riyadh Season has consistently pushed the boundaries of immersive experiences. \r\nThis year, as the buzz intensifies, Riyadh Season has chosen to highlight the epic Battle of the Baddest: Fury vs Ngannou on October 28th. The billboards, strategically placed throughout the city, proudly display the larger-than-life faces of boxing champion Tyson Fury and renowned mixed martial artist Francis Ngannou, both adorned with regal crowns. The juxtaposition of the fighters' fierce expressions and the symbolic crowns not only captures the essence of the event but also signifies the magnitude of the clash between these two formidable athletes. \r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Riyadh Season’s newest campaigns.