Majid Al-Futtaim launches an OOH campaign in Cairo celebrating the group's 25th anniversary, the OOH campaign is seen on many busy roads across the city with more than one ad face design, the main ad face visuals consists of the group's logo beside the common tagline used in all ad faces with no exception 25 years together and counting, the logo and the tagline comes on a background showing some shots of people’s enjoying Majid Al-Futtaim’s different services in its different projects all that beside each brand logo on a white background, City Centre, Mall of Egypt, Vox Cinemas, Magic Planet, Carrefour, and Ski Egypt. Some of these ad faces are promoting each brand alone as an example there are 2 ad faces for Ski Egypt and Vox Cinemas alone, this OOH campaign follows Majid Al-Futtaim’s previous OOH campaign for the group in February 2018. According to Philippe Peguilhan, the Group's Country Manager in Egypt, the UAE's Majid Al Futtaim Retail Group wants to invest LE 750 million in Egypt over three years, from 2023 to 2025. To learn more about Majid Al Futtaim’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
