The highly-regarded Italian cosmetic brand, KIKO MILANO, presents a true beauty essential makeup that empowers the feminine to embrace their confidence and exude their distinctive charm; now, Kiko is embarking on a new beauty voyage in Dubai, following its previous appearance in June 2023, presenting the Maxi MOD Mascara with longer and fuller lashes with a mini brush for a maxi definition and volume-enhancing effect in intense black to give elegance and confidence, The outdoor campaign uses unipoles that are visually appealing and strategically placed on Sheikh Zayed Road in Dubai, making the feminine audience effectively interact with the new MAXI MOD Mascara. The billboard features a close-up of a pretty face with dramatic eye makeup, highlighting the clear text Kiko Milano: New MAXI MOD Mascara Small Brush for Voluminous Lashes. It tells the viewer exactly what the product is, and the word new also creates a sense of excitement. The unipoles are located in a high-traffic area, so it is likely to be seen by a significant crowd, especially for a campaign targeting women.
