The media and broadcasting channel RT Arabic just landed on Cairo’s outdoor advertising spaces with TV presenter Mona Salman. It’s a Russian state-controlled media platform whose goal is to engage the audience in news coverage. The RT Online television network includes 9 news and documentary channels, online news portals in 6 languages, and the global multimedia agency RUPTLY. RT Weekly is watched by 100 million people in 47 countries, according to international research firm Ipsos. It’s the world's first TV news channel to reach 11 billion views across all YouTube accounts and the only Russian TV channel that has been nominated 10 times for the prestigious EMMY Award. It began broadcasting in Arabic in May 2007. The channel advertises its program, Studio Cairo, every “Saturday at 20:00” on dark blue visuals and with presenter Mona Salman’s sharp appearance in professional attire. RT Arabic also spreads their slogan as a part of their branding, which is “Ask More”. Their white and green branding all over Cairo sticks the brand identity to the passer’s minds. Go visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to reveal campaign types, kinds, locations, budgets, media plans, and more.
