Ford and Al Tayer Motors have launched a new OOH campaign to promote the Next-Gen Everest SUV in the UAE. The campaign features uni-poles with a bold image of Everest driving through a desert landscape. The text on the campaign reads, Next-Gen Everest. Own the Moment. The campaign is designed to appeal to adventurous drivers who are looking for a vehicle that can handle any terrain. The visuals highlight Everest's ruggedness and capability, while the tagline Own the Moment speaks to the excitement and sense of freedom that comes with owning an Everest. This OOH campaign follows Ford’s previous OOH campaign in January 2023, the new Everest is a significant upgrade over the previous model, with a more powerful engine, a more luxurious interior, and a host of new features. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
