No matter how advanced technology becomes, the charm of physical stores remains unmatched. The ability to stroll through various stores, each with its unique vibe, is irreplaceable. TMG Holding is using large billboards in East Cairo to promote one of the largest open-air shopping centers in Egypt and the MENA region. The billboard campaign focuses on the Shop, Dine, and Entertain experience at the Open Air Mall. The visuals feature various activities you can enjoy there, and a dedicated billboard space showcasing well-known local and global brands, all in one location. TMG Holding is known for transforming Greater Cairo with innovative cities. Their latest billboard promotes the Fully Integrated Smart City Noor Capital Gardens in the New Administrative Capital, highlighting their commitment to building remarkable communities. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.