Egyptian channel AlHayah TV has launched a new OOH campaign to announce the start of new shows.

The new campaign announces the start of new talk show “AlHayah AlYawm” which translates to “Life Today”, starring TV host Khaled Abou Bakr who is also featured on the billboards.

Launched during the second week of March, the campaign is limited in size and short-term and uses large uni-poles, mega signs, flags and billboards in various locations across Greater Cairo.

AlHayah TV announces new talk show-00
AlHayah TV announces new talk show-00

The Art & Science of OOH

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