Egyptian channel AlHayah TV has launched a new OOH campaign to announce the start of new shows.
The new campaign announces the start of new talk show “AlHayah AlYawm” which translates to “Life Today”, starring TV host Khaled Abou Bakr who is also featured on the billboards.
Launched during the second week of March, the campaign is limited in size and short-term and uses large uni-poles, mega signs, flags and billboards in various locations across Greater Cairo.
Industry: Media & Broadcasting
Brand: AlHayah TV
Advertiser: Hayah Media Services (HMS)
OOH Size: Billboard | Flag | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Hayah Media Services (HMS) | Khaled Abou Bakr
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