Assala sets the entertainment field on fire with the drop of her new album by Rotana Records! Following the campaign for “The Eternal Love” single she released with Majid Al Mohandis, Assala dedicates this OOH campaign for her new album, “Leheqt Nafsy”. This album consists of 7 songs and was released on the first of October. It’s available on Spotify, Anghami and Youtube, as indicated on the billboards. If you’re cruising down the streets of Cairo, you’re bound to stop and stare at the burgundy and cherry red visuals. It’s like cranberry juice has spilled all over Cairo’s OOH scene! Even more glamourous is the poised and beautiful Assala looking like a million bucks with her matching fancy red dress and on-point jewelry. Are those diamonds we see? Is it any wonder diamonds are her best friend? Assala’s makeup also has touches of red and maroon on her eyelids and lips, and we’re loving the attention to detail and strokes of thought. This definitely makes people intrigued by the album and if it follows suit with the meticulous and graceful details in the lyrics, rhythm and music as well. After this campaign, Cairo’s OOH audience will be tuning in! Unveil the campaign’s types, locations, budgets, media plans, and more by checking out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
