flydubai, the Dubai-based airline, has launched an OOH campaign in the UAE to promote its new flights to Malaysia, which will start on February 10, 2024. The campaign was launched in the second week of October 2023 featuring two stunning visuals of popular tourist destinations in Malaysia, Penang and Langkawi. The OOH visuals are displayed on a hoarding in Dubai and feature the two beautiful shots of Penang and Langkawi, along with the announcement tagline Launching flights to Malaysia in Arabic and English, all on a blue background. The visuals also contain the start date of the new flights and the flydubai logo and website. The campaign follows flydubai's previous OOH campaign announcing daily flights to Cairo, which was launched in September 2023 and also seen in the beginning this month. The new campaign is designed to raise awareness of flydubai's new flights to Malaysia and to encourage people to book their tickets early. Malaysia is a popular tourist destination for people from the UAE, and the new flights will offer travelers a convenient and affordable way to get to the country.