Real Estate Developer MBG has launched a new OOH campaign to announce their latest project in the New Administrative Capital namely; PUKKA. The campaign uses images from a top floor perspective, overseeing the sky and green areas. The ads depend mainly on the background along with ad copy that reads “PUKKA New Capital… Launching Now” – a twist to the usual teaser “Soon” that emphasizes the readiness of the project. Launched during the second week of February, the campaign uses large uni-poles, double-decker poles, lightboxes, and billboards in various locations across Greater Cairo.
