The global luxury fashion brand BOSS has recently launched its seasonal eyewear outdoor campaign that showcases the fusion of sporty style and high-contrast vision. The collection reflects the brand's signature sporty attitude and combines fashion and function, the innovative shield lens is designed to offer high-contrast vision. BOSS presents this collection in its signature colors; this distinguished shield lens provides optimal clarity and protection. The collaboration between BOSS and Matteo Berrettini reflects a harmonious between sport and style and presents a unique blend of sporty style and high-contrast vision, capturing the essence of the modern lifestyle. The season's outdoor campaign features Berrettini, the Italian tennis sensation, in a manner that speaks to his charisma and the brand's sporty style; Berrettini's influential style and confident demeanor add the perfect touch to the advertisement and bring sports enthusiasts a step closer to the perfect blend of style and sportive style. During the second week of October, the advertising campaign was displayed on uni poles located on a prominent street in the city.
