In the spirit of celebrating their 70th anniversary, Pepsi has launched a new OOH campaign in collaboration with leading brands to promote attractive prizes. The ads feature the variety of Pepsi bottles, inviting viewers to collect “Pepsi Points” to win prizes from collaborating leading brands, such as KFC, Careem, and Aman E-payments. The campaign was released just before mid-February and can be seen on large and x-large uni-poles, gates, lightboxes, and digital screens on the main roads of Greater Cairo.
