Beko has launched a new OOH campaign in Egypt, following its previous OOH appearance in September 2023. The campaign is deployed across greater Cairo and features a similar visual to the last one, with a blue background showcasing the brand's products, hotline, and logo. However, the new campaign also includes additional information at the bottom of the ad face, such as 10 years warranty, 25 years product lifetime, and Service center all over the country. The visuals background also contains a shot of planet earth, highlighting the international brand success. The campaign tagline is Always in service, with a years warranty. The campaign aims to highlight Beko's commitment to providing high-quality, durable products with long warranties and excellent customer service. It also positions Beko as a global brand with a strong presence in Egypt. The campaign is well-designed with a clear message that is easy to understand. The use of the planet earth background is particularly effective, as it conveys a sense of Beko's international success and reach. Visit MOOH to learn more about Beko’s OOH campaigns in Egypt.
