Leading Ceramics brand Mahgoub has launched a new outdoor campaign to promote their products with a new focus on comfort and style. The campaign uses the interior of homes as background of the ads, featuring sophisticated furniture to match their high-quality ceramics products, and the slogan “Mahgoub’s Ceramic and Porcelain for a practical and harmonious house”. Launched during the first week of February, the campaign uses large uni-poles and T-poles in various locations across Greater Cairo.