Capital Group Properties' Alburouj has launched a new OOH campaign for Origins, a serene haven of modern exclusivity in East Cairo. The campaign features two simple yet effective ad faces that highlight the project's unique features and benefits, this OOH campaign follows the developer’s previous OOH campaign in September 2023. The first ad face features a simulation of the project's building facade, while the second ad face features a night starry skies background theme. Both ad faces include the Alburouj logo, hotline, and website, along with the Capital Group Properties and Origins logos and the tagline Garden apartments with sky views. The campaign's simple visuals and concise copy are effective in conveying the project's key selling points. The first ad face immediately captures attention with its stunning simulation of the project's building facade, while the second ad face creates a sense of serenity and exclusivity with its night starry skies background. The tagline, Garden apartments with sky views, perfectly encapsulates the project's unique blend of indoor-outdoor living and modern exclusivity. It highlights the fact that Origins residents will enjoy the best of both worlds: the convenience of city living with the serenity of nature. Visit MOOH to learn more about Alburouj’s OOH campaigns in Egypt.
