The National Career Exhibition takes to UAE’s billboards to announce their 25th edition. The National Career Exhibition is one of the highly regarded career events in the UAE that offers the best training and employment opportunities for national graduates in the country, bringing together leading public and private establishments in the UAE at a single place where they provide thousands of job and training opportunities for Emirati youth. The new outdoor campaign announces the 25th edition of the National Career Exhibition, noting to onlookers all the event details, in hopes of inspiring them to attend. The ad copy notes the event dates, having been held from the 17th - 19th of October at the Expo Centre Sharjah. The campaign also subtly clarifies that this exhibition is catered and allows entry to UAE nationals only, and they do so by placing a visual of an Emirati man and woman in the ad. In addition, the ad design mainly utilizes white as the background, with accents of the UAE flag colors red, white, green, and black. The ads are informative and simple, sticking only to the important event details, as well as noting the campaign slogan “Your prosperous career starts here.” The campaign surfaced in the fourth week of September upon the Hoardings of Sharjah.
