Greater Cairo is known for its busy streets and active walkers and in the midst of a high-traffic environment, one may look for a place far away from the crowd. Sodic rises on East Cairo’s large format billboards to advertise a residential phase in Sodic East.\r\nKnown for the personalized visuals to connect with passersby, the real estate developer appears this month among the busy streets of the city to disrupt the noise with the soothing ad message “Contemporary Homes in the Heart of Nature”. As visuals showcase a happy individual strolling through a rose farm, the name of the residential phase, Rosewood, perfectly complements the visuals seen. The campaign also excites passersby as “Launching Now” is advertised to the public encouraging many to reach out via hotline or website. \r\nSodic is known to enlighten certain positive emotions while offering the best real estate projects that resonate with how we feel. The most recent billboard campaign encourages many vacationgoers to “Live at the Front”\r\nYou can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.