A teaser outdoor campaign was launched in the UAE, building anticipation upon something happening on the 10th of October 2023, appeared on Dubai’s bridge billboards, leaving residents and commuters alike scratching their heads. The campaign, which simply features the text What will happen on?, and the date 10/10, has generated a lot of buzz and speculation.\r\nSome people believe that the campaign is advertising a new product or service, while others think it could be teasing a major event or announcement. There is also speculation that the campaign could be a social experiment or art installation.\r\nWhatever the case may be, the teaser campaign has certainly succeeded in capturing people's attention.\r\nThe campaign is a great example of how to use OOH advertising to create a sense of mystery and excitement. The simple but effective design of the campaign is sure to grab people's attention, and the cryptic message is sure to leave them wondering what will happen on 10/10.\r\nWhat do you think the teaser campaign is advertising? What will happen on 10/10?\r\nLearn more about more brands’ out-of-home campaigns in Egypt and the UAE by visiting our Insiteopedia.