The Petshop launched an OOH campaign in Dubai during the first week of September 2023 using bridge billboards and lampposts. The Petshop is the top specialty store of aquatics, pet products, and accessories in the Middle East. The business was started in 2011 by Charlotte and Anders Jorgensen and expanded from their modest Dubai house to become the biggest seller of pet food and accessories in the area. The campaign visuals are red color themed with a focus on raising awareness on the brand, the red background highlighted the Petshop’s website and logo and the tagline “Home to all things pets'. The shop delivers right to your door and has five locations in the UAE, including a 54,000-square-foot Megastore in Dubai Investment Park. It also has an online store with over 12,000 products. offers free delivery throughout the UAE for orders over AED 100 and same-day delivery in Dubai for orders placed before 9 AM. Learn more about more brands’ out-of-home campaigns in Egypt and the UAE by visiting our Insiteopedia.
