Patio furniture is necessary for outdoor spaces. It is typically made of weather-resistant materials such as rust-proof aluminum or, in this collection, Steel, Plastic, Rattan, and Bamboo. Danube Home took quite a while to return back to the OOH scene especially when their previous campaign was back in Ramadan of 2022 for their Holy month’s deals. The campaign’s artwork is fresh and sends the message the home furniture brand is sending to the target audience. In the middle, there are two models relaxing while sitting on the very outdoor furniture the Dunbe is promoting, and on the side of the billboards the copy takes place, The tagline is short, simple, and to the point. It is also easy to remember and pronounce. It is a good example of a tagline that is both effective and memorable. Think outdoor, evokes a sense of adventure and excitement. It also suggests that Danube Home has a wide range of products and services to meet the needs of outdoor enthusiasts, and the second part, Think Danube Home, positions Danube Home as the go-to destination for all things outdoor. It also suggests that Danube Home is a reliable and trustworthy brand. When it comes to the color choice, the green edges of the hoardings definitely is a brilliant choice to add another layer of emphasis to the campaign’s objective. Moreover, the white background added strength and a clean touch to the ad’s design. The campaign used hoarding and uni-pole display in Dubai, Sharjah, and Ajman. which indicated a wide distribution of the campaign reaching a large number of people in these major cities. Actually, the geo-distribution confirms this point as you can spot the campaign on highways, main roads, and busy streets of the three previously mentioned emirates to convert passersby and prospects into sales. It’s worth mentioning that the Indian brand, Danube Home has launched its new My Garden 2023 e-catalogue, which is easy to use and can be viewed on any Android or iOS device. The new collection is available at all Danube Home showrooms in the UAE and online on their official website.
