Real Estate Developer MNHD (Madinet Nasr for Housing and Development) has launched a new OOH campaign to advertise the launch of Lake Park Studios at Taj City. Depending on a grey and white palette, the campaign uses designs of elegant simplicity. The ads feature the brand’s logo and project’s name, along with ad copy that reads “Customize Your Space and Pick your View.” Launched by the beginning of February, the campaign uses large and x-large uni-poles, gates, billboards, double-decker poles, light boxes, and serial combinations on the main roads of Greater Cairo.