Telecom provider Vodafone and leading beverage brand Pepsi are back together with a special campaign to congratulate Egypt’s National Team in their qualification for FIFA World Cup.
As a special initiative to celebrate the team’s pathway to Russia 2018, superstar Amr Diab has released a new song “The joy tonight” under the special patronage of both global brands. Joining Pepsi’s campaign that hoped “to break the jinx” and Vodafone’s that recommended “Mata’atesh”, the new ads mix both concepts under the song’s hashtag “الفرحة_الليلة#” with the photo of Amr Diab.
The song was released on both brands’ and artist’s Social Media platforms just after the game Egypt vs. Congo confirmed our virtual qualification, while the OOH campaign was installed a few days later using a limited number of Billboards and Lightboxes in selected locations across the Greater Cairo
Industry: Communication | Food & Beverages
Brand: Amr Diab
Advertiser: Vodafone Egypt | PepsiCo Egypt
OOH Size: Billboard | Lightbox
Region: North Africa
Tags: FIFA World Cup | Multi-Channel Campaign | Nay | North Africa | Product Launch | North Africa
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