A question we all might ask ourselves on a regular basis has popped up on Cairo’s billboards, but do you actually know the answer? \r\nThe question “What Can You Not Say No To” seems to have taken over multiple OOH ad spaces across Cairo, raising the audience's curiosity and piquing their interest in what might be the answer. The teaser campaign pops the question upon a blue solid background, with no additional hints as to what this ad might be referring to. The billboards are not cluttered and extremely visible, making sure to engross the audience into brainstorming what the ad might entail and awaiting more details in upcoming ads. The campaign slogan adds to the campaign's perplexity, keeping the audience on their toes about what could come next. \r\n\r\nVisit MOOH, your local OOH intelligence data provider with international standards, to get more detailed info about OOH campaigns in Egypt.