Egyptian desserts brand Dreem has launched a new OOH campaign to advertise their new Molten Cake ready-mix recipe.
Over hot red backgrounds, the ads depict a delicious Molten Cake along with their slogan “The Sweetest thing in your day”, as well as the cake box that is used over the ads with mock-ups and die-cuts in several locations.
The campaign was launched during the first week of February and uses large and x-large uni-poles, as well as double-decker poles on the highest roads of Greater Cairo.
Industry: Food & Beverages
Advertiser: Rachid Mashreq Group
OOH Size: die-cut | Double-decker Pole | Large uni-pole | X-Large uni-pole
Region: North Africa
Tags: Egyptian Brand | Market Leader | Product Launch | Mock-up
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