du, the leading telecommunications provider in the UAE, has launched a new OOH campaign in collaboration with Disney Plus. The campaign offers a 12 months free subscription to Disney Plus on select Power and Home plans from du Telecom. The campaign was seen starting from the third week of September 2023, following the du’s previous OOH campaign with Esaad card and Disney + previous OOH in June 2023. It is worth mentioning that those 2 brands did collaborate in an OOH campaign before in May 2023. The campaign visuals are dark blue and its shades themed, which is the favorite color for Disney Plus and also is used by du in most of the campaigns and ads. The OOH campaign used digital screens, hoarding, uni-pole, and mega-com OOH formats in busy roads, containing the brand's logos and the website du.ae/disneyplus along with the tagline 12 Months on us, On select Power and Home plans, and All these and more now streaming, all that beside a simulation of some of the shows and movies streaming on Disney Plus now. The campaign is a great way for du to promote its Power and Home plans and to attract new customers. It is also a great way for Disney Plus to reach a wider audience in the UAE. This campaign is sure to appeal to a wide range of people, from young children to nostalgic adults. And who wouldn't want a free year of Disney Plus? It's the perfect way to catch up on all your favorite Disney classics and to discover new shows and movies that you'll love. So what are you waiting for? Sign up for a du Power or Home plan today and start streaming!
