BYD is once again surfacing on Dubai’s billboards promoting their Atto 3 All-Electric SUV. Unlike their appearance back in June, BYD shares the leasing cost of the new SUV, set at AED 2,399//Month. Al-Futtaim Electric Mobility chose hoarding billboards to exhibit the Atto 3 All-Electric SUV, creating a visible and easily seen ad for all potential lessees. The campaign ad space hosts a life size, striking blue BYD Atto 3, strategically placed to take up half of the ad, giving onlookers a true and proximal view of the vehicle. The campaign positions the Atto 3 as the finest family car, offering a leasing consensus starting from 2,399 Per Month. The Atto 3 is placed upon a muted grayish background, solely focusing on the car’s ergonomic exterior and enhanced design, in addition to its sleek and stylish form that redefines SUV’s as we know them. The ads mirror the brand’s goal in creating both a safe and modish design that gives the SUV the edge it was lacking before. The campaign surfaced on Dubai’s OOH arena in the second week of September.
