Bulgari’s latest OOH campaign in Dubai that features none other than the stunning star Zendaya. This is the brand's fourth OOH campaign in 2023, following their previous one in May. The campaign showcases the iconic Serpenti jewelry collection using uni-poles and digital screens in busy locations throughout the city. This year marks a significant milestone for Bulgari as the Serpenti symbol celebrates its impressive 75th anniversary. Zendaya is the face of the Bulgari Serpenti campaign for 2023, and she looks absolutely breathtaking in the campaign visuals. Dressed in an elegant neutral ensemble, she showcases an exquisite assortment of Bulgari necklaces, rings, bracelets, and earrings that sparkle with an undeniable allure. The images are visually elegant, focusing on showing the mesmerizing collection pieces along with the brand's logo and the brand ambassador herself. But the campaign doesn't stop there. Zendaya also takes her presence to new heights in a mesmerizing short film that is played on the digital screens. The film captures the beauty and elegance of the collection, and the starlet brings it to life with her radiant beauty and captivating presence. The Serpenti collection is an integral part of Bulgari's history, and the jewelry is unmistakable in its style and elegance. The OOH campaign successfully captures this essence and celebrates the 75th anniversary of the iconic symbol with the help of Zendaya's timeless beauty.