INSITE OOH Media Platform

Healthcare is an important industry sector that reflects the development of any country. The pandemic has led to significant development in the sector, as demand for improvement has positively affected its growth. Dubai, Sharjah, and Ajman's billboards showcase the availability of world-class experts in Abu Dhabi.

Sheikh Shakhbout Medical City (SSMC), established in 2019, is a world-class hospital in Abu Dhabi, UAE. SSMC is a joint venture between SEHA and Mayo Clinic, a global leader in medical care, education, and research. This partnership aims to transform SSMC into a destination medical center, setting new international benchmarks in the region.

The healthcare service provider launched a visually minimalist campaign on hoarding and mega com spaces that highlighted its partnership with Mayo Clinic and its world-class experts. The campaign was displayed in English and Arabic to extend its reach. It highlighted that with SSMC's partnership with Mayo Clinic, patients can be assured that a world of experts is available for them. Individuals of experts in action resonate with what can be expected when visiting high-quality healthcare facilities.

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