ADIPEC, the Abu Dhabi International Petroleum Exhibition and Conference, is getting ready for its global event from October 2nd to 5th, 2023. As the world struggles with energy challenges and transformations, the ADNOC event, with a reputation as the largest and most inclusive gathering of energy professionals worldwide, stands out as a beacon of hope and innovation in the industry. ADIPEC's campaign centers on the mantra: Decarbonising. Faster. Together. This campaign captures the event's mission which is to direct the shift toward cleaner and more sustainable energy solutions. Similar to their previous appearance, the campaign's navy-blue backdrop shadows an aura of stability and trust, which are essential qualities for the evolving energy sector. This global venue is where ideas, technologies, and solutions come together to address pressing energy challenges. ADIPEC's campaign highlights key partners contributing to their mission. These partners are industry giants like ANPG, Aramco, bp, Chevron Corporation, CNPC, Total Energies, SCHLUMBERGER (slb), Oxy, Eni, Exxon Mobil, JODCO, LUKOIL, and NNPC – Africa's leading oil producer and supplier, At this point ADIPEC is no longer just a conference; it's a call to action. This campaign appeared in the fourth week of August in Abu Dhabi featuring on bridge billboards and lampposts.