iStyle, an electronics retailer in the UAE, has launched a new DOOH campaign in Dubai to target college students. The campaign is in collaboration with Apple and offers a stunning deal on MacBooks, starting at AED 3,359 only, following the brand’s previous OOH in October 2022. The digital screen visuals are clear and concise, featuring the iStyle and Apple logos, the MacBook device, and the taglines Easy, Strong, Phenomenal, Mac fits this job, and Back-to-college, MacBook starting at AED 3,359, all on a white background. The visuals are designed to appeal to college students who are looking for a powerful and reliable laptop for their studies. The campaign is running on a digital screen located in key roads in Dubai. The campaign is expected to reach a large audience of college students and help iStyle to drive sales of MacBooks. iStyle is confident that the digital out-of-home campaign initiative will help them to reach their target audience and achieve their sales goals for the back-to-college season. Visit our Insiteopedia and learn more about similar brands’ OOH campaigns.
