Introduction The July 2023 Market Insights report provides a detailed look at the out-of-home advertising industry in Greater Cairo. The report covers occupancy rates, major sectors, and how we compare month-to-month and year-over-year analyses. This information can be valuable for businesses, media agencies, and media providers in the MENA region. Key Events in July 2023 While summer campaigns are still seen on the city's billboards, the month of July also marks the beginning of the Islamic calendar and the migration of the Prophet Muhammad from Mecca to Medina, a significant event. Occupancy Rate Decline The OOH sector in Greater Cairo saw a decrease in occupancy in July 2023, with an overall rate of 75%, which is 2% lower than the previous month. Sector Analysis: Real Estate: The Real Estate sector saw a 3% increase in activity in July 2023, compared to the previous month. FMCG Industry: The FMCG sector, which includes food and beverages, cleaning products, cosmetics and personal care, and pharmaceuticals and biotech, has maintained its occupancy level from the month before. Telecommunication: The Telecommunication industry saw a 3% drop in activity from the previous month. Healthcare: The Healthcare industry's occupancy rate is holding steady, matching the level from the preceding month. Education: The occupancy rate for the Education sector is the same as it was the month prior. Year-on-Year Comparison A year-on-year (YoY) comparison in OOH market insights is a way to measure the performance of the OOH industry and individual OOH companies over time. YoY comparisons can be used to track trends in revenue, industry, occupancy rates, and other key metrics. Occupancy Rate Incline The OOH sector saw a 3% increase in occupancy in July 2023 compared to July 2022. Sector Analysis: Real Estate: The number of Real Estate OOH campaigns in July 2023 was 2% higher than the previous year. FMCG Industry: The Fast-Moving Consumer Goods industry's activity grew by an impressive 7% than the year prior. Telecommunications: The number of OOH advertising placements in the Telecommunications sector decreased by 1% year-over-year. Healthcare: The Healthcare sector saw a 3% drop in activity compared to the preceding year. Education: The Education sector's occupancy rate was up 1% in June 2023 from June 2022. Conclusion Overall, the OOH sector in Greater Cairo saw a decrease in occupancy in July 2023, with an overall rate of 75%, which is 2% lower than the previous month. However, the sector saw a 3% increase in occupancy compared to July 2022. The Real Estate sector saw the most significant increase in activity, with a 3% increase from the previous month and a 2% increase from the previous year. The FMCG sector maintained its occupancy level from the month before, while the Telecommunication industry saw a 3% drop in activity from the previous month. The Healthcare and Education sectors saw no significant changes in occupancy from the previous month or year. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through July's Top Campaigns.
