Leading banking institution Banque Misr is back on the billboards of Greater Cairo with a new OOH branding campaign that highlights the global reputation of the bank. With images of Egypt’s most iconic landmarks, such as Mohamed Ali’s mosque, Qaitbay Citadel, or the Great Pyramids of Giza, the ads emphasize the global network of branches in diverse countries across the world, as well as the latest honors that the Egyptian institution has received at the International Finance Awards and Emea Finance since 2016. The campaign was launched during the last week of November and can be seen across the Greater Cairo using Large and X-Large uni-poles, Billboards, and Lightboxes, as well as some die-cuts.
