McDonald's, the iconic fast-food chain known for its golden arches, has launched an extraordinary and unprecedented OOH advertising campaign in the UAE following “It’s a sign” campaign. Leveraging a wide range of OOH formats, including Digital Screens, Lampposts, Hoardings, Bridge Billboards, Mega Coms, and Uni-Poles, this campaign has made a significant impact in Dubai and Sharjah. The strategic placement of these displays ensures maximum visibility in the most visited and busiest areas of both cities. This remarkable OOH campaign coincides with McDonald's introduction of a new global meals menu, aptly named As Featured In. Building on their cultural legacy, which includes appearances in classic movies, popular TV shows, and catchy tunes, McDonald's is now offering fans an exclusive opportunity to savor menu items that have achieved fame in the entertainment world. The As Featured In Meal features a selection of beloved menu items through their on-screen appearances. From August 14 onwards, this exclusive meal will be available in over 100 countries worldwide. McDonald's is also providing customers with personalized merchandise and exclusive content. The campaign visuals brilliantly showcase these featured menu items across various OOH formats, accompanied by different taglines that resonate with the specific format. While most formats feature the brand's logo, The As Featured In Meal tagline, and Now Playing Worldwide on a clean white backdrop, the hoarding format provides a more descriptive tagline, highlighting appearances in popular shows like The Office (US), Coming to America, Seinfeld, The Boyfriend, Space Jam, and the highly anticipated Loki Season 2. This global campaign aims to evoke nostalgia among fans, allowing them to relive cherished memories while enjoying their favorite McDonald's meals. Stay tuned and informed about all the latest foodservice campaigns by visiting our Insiteopedia and exploring its valuable sections. Prepare to fall in love with these meals all over again and experience the true meaning of I'm lovin' it.
