The scene of OOH advertising in UAE is celebrating a big event! Amr Diab, The Egyptian pop sensation, will return to the UAE in September 2023 for a concert at Etihad Arena in Abu Dhabi. Following his concert back in January 2023 in Etihad Arena and held by Sia Pro. The campaign is displayed using the bridge billboard format; the reason behind this choice may vary as brands use bridge billboards because they are a cost-effective way to reach a large audience. Bridge billboards are typically placed in high-traffic areas, such as overpasses and bridges, where they can be seen by thousands of people every day. This makes them an effective way to increase brand awareness and generate leads or sales. Additionally, bridge billboards can be customized to target specific demographics or interests, making them even more effective. The artwork speaks for itself; Amr Diab’s face and his famous signature make you click in a second that the pop superstar is performing, the concert’s date, the 9th of Sep, the location, vendors of where to get the tickets which are Bootickets, Platinumlist, and Etihad Arena, plus destination partners like YAS Island and experience Abu Dhabi. It’s worth mentioning that Amr Diab is a Guinness World Record Holder, Best Selling Middle Eastern Artist, 7 times winner of World Music Awards, 5 Platinum Record Awards & 6 African Music Awards.
