du has made another impactful foray into the OOH scene in Dubai. This time, du & The Emirates Labour Market Award (Riyada) has launched a digital screen campaign in Dubai to promote the prestigious Emirates Labour Market Award (Riyada), organized by the Ministry of Human Resources and Emiratisation (MoHRE). The Emirates Labour Market Award is a highly esteemed event approved by the UAE Cabinet, held under the esteemed patronage of His Highness Sheikh Mansour Bin Zayed Al Nahyan, the UAE’s Vice President, Deputy Prime Minister, and Minister of the Presidential Court. This remarkable initiative aims to recognize outstanding contributions and achievements in the labor market, highlighting the efforts made by individuals, organizations, and entities towards creating a robust and thriving workforce. The visually informative campaign features a vibrant blue background, accompanied by impactful taglines such as Emirates Labour Market Award and Submit your application before 31-8-2023 and be one of the winners. In addition, prominent logos of du and Riyada (the Arabic word for entrepreneurship), along with the award's dedicated website Riyada.mohre.gov.ae, are prominently displayed, ensuring interested individuals have all the necessary information at their fingertips. Launched in the second week of August in Dubai, this OOH campaign follows du's successful outdoor appearance alongside iPhone in June 2023, demonstrating du's commitment to creating memorable and impactful advertising experiences.
