Global telecom operator Orange Egypt has launched a new OOH campaign to announce the new home internet packages available to their customers.
Over their usual branded backgrounds, the ads feature a family of 5 sitting on the wireless router that the company provides for free upon subscription. The ad copy announces a heavy-duty internet “that withstands”, and informs viewers of the new speeds and traffic allowance along the price.
The campaign started to spread at the end of the second half of November and can be seen on Large and X-Large uni-poles, Gates, Lightboxes, Mega signs, Billboards, and Flags across the Greater Cairo.

Orange Egypt launches new DSL packages-00
Orange Egypt launches new DSL packages-00

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