Cairo’s OOH scene just got a whole lot more harmonious with the arrival of Radix Development's Ray Residence New Capital project. These awe-inspiring visuals have caught the attention of busy road-goers in the city, leaving them both informed and amused.\r\nThe OOH campaign showcases a stunning simulation of the project’s building facade, complete with the developer’s logo, website, and call center number. But that's not all! The cleverly designed visuals are accompanied by a catchy rhyme, reminding passersby to Choose Ray, every day, and highlighting the project's prime location in the heart of R8.\r\nRay Residence New Capital is the latest masterpiece from Radix Real Estate Development Company. This integrated residential project embraces the latest high-end concepts of modern life, offering residents the dream lifestyle they’ve always desired. This campaign is the second OOH campaign participation for the developer after the previous one in February 2022, also for Ray Residence New Capital. \r\nIf you crave a life filled with luxury and convenience, Ray Residence is your ultimate destination. Experience a harmonious blend of modern living and timeless elegance, all in one captivating project.\r\nTo get more in-depth info about Radix Development’s OOH campaigns, visit MOOH.