Egyptian Real Estate Developer Beta Egypt has hit the roads of Greater Cairo with a new outdoor branding campaign that emphasizes happiness as the company’s essential motto, as well as the brand’s landmarks in numbers. With ad copy that reads “Happiness is contagious”, “timeless” or “inspiring” over bright colorful backgrounds, varied models pose in different ways to express happiness in the many walks of life. The campaign also includes a wide-ranging message house, with slogans that highlight early delivery, the expertise of the brand, and even the brand’s values. This campaign seems like the preceding hint for the launch of a new project from the developer. Starting at the beginning of December, the campaign uses uni-poles, Gates, Double-decker poles, Mega signs, and Lightboxes on the brand’s fixed locations in 6th of October City, as well as some additional locations across the Greater Cairo.
