A new outdoor campaign in Greater Cairo announces the  much sought-after new iPhone 8, inviting viewers to visit Apple’s  authorized resellers to buy their new iPhone.

The ads feature the recently-launched model of the iconic American brand  over light color backgrounds, with the phone’s slogan “A new generation  of iPhone”. The ads also include the logos of all authorized Apple’s  dealers at the bottom.

Launched at the beginning of December, the campaign is still growing and  so far can be seen on almost every type and size of OOH such as uni-poles, double-decker poles, mega signs, billboards,  lightboxes, and flags in various locations across Greater Cairo. 

iPhone 8 arrives in Egypt!-00iPhone 8 arrives in Egypt!-01
iPhone 8 arrives in Egypt!-00iPhone 8 arrives in Egypt!-01

The Art & Science of OOH

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