Footwear and Accessories brand Dejavu is back on the roads of the city to present their new Autumn/Winter collection for the Egyptian market.
With a variety of equestrian images, female models pose in unexpected ways to present the new shoes and bags that the brand will be selling this winter season. Dark images over black backgrounds relate to the usual branding of the franchise, and the campaign includes some ads to announce the new store at Citystars.
Launched during the first week of December, the ads can be seen across the Greater Cairo using Large and X-Large uni-poles, as well as Billboards.
Industry: Fashion wear
Advertiser: OXYGEN Trading Company
OOH Size: Large uni-pole | Uni-Pole
Region: North Africa
Tags: New Season Campaign | North Africa | Regional Brand
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