WE is famous for her young spirit that reflects in their campaigns and the ambassadors they bring. Following Marwan Moussa’s previous campaign. The telecom giant just released another campaign coinciding with the beginning of the summer season. We’s summer campaign just arrived on the Egyptian OOH platforms, with three young ambassadors to add extra flavor and appeal to the target audience. The campaign features the ambassadors enjoying their summer vacations in different parts of Egypt and promoting the company's products and services. The campaign is designed to be fun and engaging and to encourage people to take advantage of the summer season and enjoy all that Egypt has to offer. Aïcha Ben Ahmed, Aya Samaha, and Adam El Sharkawy are the stars of the campaign, wearing the color purple in different shades to represent the brand with a wide smile and the campaign’s tagline “We Will Indulge, and We Will Fire Things Up” to add an extra dimension to the campaign’s young spirit. Moreover, a promotion is going along with the campaign to enjoy more extra GBs and a ruffle on 1M EGP! The campaign was displayed using traditional billboards and digital screens to spread awareness about the promotional campaign. Additionally, the geo-distribution of the campaign is wide for the same reason. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
