Misr Italia, one of the leading real estate giants in Egypt, has once again captured the attention of the masses with its massive outdoor advertising campaign. This time, the campaign is focused on their latest project, Solare, which is set to launch on the North Coast of Egypt. With the success of its previous campaign three years ago, the real estate company has returned even stronger, highlighting its commitment to excellence and innovation in the industry through this project. The billboards, spread across Cairo, showcase the stunning visuals of the upcoming development, leaving passersby in awe of its grandeur, its visually striking design and clear messaging make it a complete standout in the crowd. With the use of a captivating display that utilizes blue and green to create a sense of living in the urban landscape. In addition, the clear messaging stating the availability of villas, twins, and townhouses offers a concise understanding of the different types of housing available, making it easier for potential buyers to identify the right fit for their needs. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
