Playstation has hijacked Dubai’s OOH scene with their new campaign for the PS5 after they rolled out their last one all over the UAE. PlayStation, the gaming console brand owned by Sony, has launched an outdoor ad campaign to promote its summer sale for the PlayStation 5 console. The sale began on 19 July and will continue until 1 August, with the price of the console dropping from AED 2299 to AED 1999. The sale is available at major retailers such as Carrefour, Lulu, Virgin Megastore, and Geekav. The ad campaign features vibrant, colorful visuals, with the tagline Play has no limits prominently displayed. The tagline is a nod to the PlayStation 5's powerful hardware and advanced features, which allow gamers to experience new levels of immersion and gameplay. The ad campaign is aimed at gamers and tech enthusiasts who are looking for a great deal on the latest gaming hardware. The summer sale is a great opportunity for gamers who have been waiting to purchase the PlayStation 5. The ad features bold, eye-catching designs that will grab passersby's attention. The ads also prominently display the sale price of the console and the retailers where it is available, making it easy for interested consumers to make a purchase. With the console's powerful hardware and advanced features, gamers can enjoy an unparalleled gaming experience. PlayStation's campaign hit Dubai on digital screens and lampposts in the third week of July.
