Cairo International Furniture Show Le Marché is back on the billboards of Greater Cairo to announce the 39th edition that will take place during the weekend just before Christmas. Featuring hundreds of exhibitors in every edition, Le Marché has become one of the leading furniture expos in Egypt. The ads inform viewers of the dates and location of the event over backgrounds of different colors, with ad copy that announces up to 50% discount to visitors who choose to buy at the show. The campaign was launched at the beginning of December and is spreading on the highest-trafficked roads of Greater Cairo with Large and X-Large uni-poles, Double-decker poles, Billboards, Lightboxes, and Flags.
