Real estate developer Arabia Holding has launched a new outdoor campaign to announce the launch of phase 4 of Galleria compound at 5th Settlement. With abstract conceptual backgrounds that match the slogan “Artistically designed homes”, the campaign spreads across the Greater Cairo, and includes one Branding Zone on the Ring Road that replicates the exact media plan that OPPO created for the launch of F3 last July. The campaign was launched on 1st December and uses uni-poles, Gates, double-decker poles, billboards, and mega signs on the highest trafficked roads of Greater Cairo.
