MBC Masrhas just extended their recently-launched outdoor campaign, to include additional shows in the promotion of their Christmas and winter season. Keeping the same red, festive backgrounds decorated with Christmas motifs from their November campaign, the new ads feature top popular shows such as Project Runway, The Voice Kids, and Abu Hafiza Show. As usual, the leading stars of each show appear in the ads – Yousra, Akram Hosny, Nancy Ajram, Kadim Al Sahir, and Tamer Hosny invite viewers to watch their programs. The new campaign was launched during the first week of December to complement the previous ads, and can be seen on uni-poles, Gates and Lightboxes across Greater Cairo.
