El Sobky Film Production has recently launched an Out-Of-Home campaign for its latest movie, Mr. Ex, in Greater Cairo. The movie stars the talented duo, Ahmed Fahmy and Hannah El Zahed, who have worked together on several successful projects in the past. Mr. Ex is a romantic comedy that follows the story of Fahmy, who reunites with his wife, played by El Zahed, after a series of misunderstandings and complications. The movie also features a talented cast, including Bayoumi Fouad, Mahmoud Hafez, Osos, and others. The film will also include several guest appearances by renowned actors such as Reem Moustafa, Akram Hosny, Amr Youssef, and Mai Omar. Ahmed Abdel Wahab directed the movie, which was co-written with Amgad Elsharqawy. The OOH campaign for Mr. Ex was strategically placed on busy roads in Cairo, where commuters and pedestrians could easily spot the movie's poster visuals. The campaign highlights the movie stars and important information that the audience needs to know, such as the release date and the cast. It is a great way to build excitement and anticipation for the movie's release. El Sobky Film Production’s previous OOH campaign was in May 2023, for the movie Baad El Shar. The use of OOH advertising has proven to be an effective way to reach a large and diverse audience in Egypt. Visit MOOH, Monitoring Out-of-Home to learn more about El Sobky Film Production’s OOH campaigns and more.
