Imtenan, leading Egyptian nutritional brand, can be seen on the billboards of Greater Cairo with a campaign that offers a special promotion on their winter products. Over backgrounds decorated with winter motifs, Imtenan showcases the most appropriate nutritional products, supplements and seeds to protect our organism against the cold weather, with ad copy that reads “A winter without flu”. The campaign was launched at the beginning of December, using uni-poles, Double-decker poles, Gates, Billboards, and T-Poles. and can be seen on the major roads of Greater Cairo.
