Following their prior appearance, Dubai Calendar brings Arab Stars to Dubai, alight for summer celebrations. Two of the Arab world's biggest voices are coming together at Dubai's Coca Cola Arena on the first of July to send summer vibes soaring and kick off the season of celebrations for UAE residents. Arab pop sensation Hussain Al Jassmi and Iraqi legend Kadim Al Sahir thrilled fans with hit songs old and new during their highly anticipated collaborative concert. From the moment the first giant posters appeared on busy highways and loomed large over city streets, Dubai residents have been buzzing with excitement at the prospect of witnessing the dynamic duo come together on one stage. The billboard campaign depicts the two Arab stars standing side by side against a stunning night sky backdrop, illustrating the musical lights fans can expect when the legends unite their voices to send summer vibes soaring. The simple yet effective outdoor advertisements leave no doubt that this upcoming concert will be one for the history books, and a night Dubai music lovers won't want to miss. The outdoor campaign utilized digital screens to provide for a more dynamic, targeted and measurable advertising experience. Check out our Insiteopedia to learn more about the Entertainment industry and its OOH campaigns!
